Maidenhead Property Articles

According to the rumour mill, Google is likely to launch a free service in the UK market.

Google launched this service in Australia last August, which caused a lot of stir in the property market there.
Google gives the impression that there is an increase in the real estate search activity. And, when they enter a market like real estate, then the whole industry takes notice. Google tends to keep its service free by making its revenue out of the advertising. This certainly the strategy that Globrix has followed recently with a lot of success. And, others like Zoopla are trying to replicate Google’s Pay Per Click method.
What remains to be seen is how the UK property industry will react to this. But Rightmove’s share’s have already dropped today. And, a lot of estate agents, such as Appleton Estates are very excited about the prospect. Currently the agents are paying approx £350 per month to Rightmove, which is one of many portals. And, especially Rightmove has not made any friends during the recession by increasing its fees at the most difficult times due to its market dominance.
Adil Akkus of the Appleton Estate Agents Maidenhead has commented: “We are delighted to hear Google’s potential involvement with free listings in the UK. This would certainly dilute Rightmove’s dominance and force the competition in the market place. It may even lead to a complete overhaul of the property listing in the country by blazing the trail for an advertising or pay-per-click lead focussed property listing.”